This podcast episode accidentally autoplayed in my car recently and I almost skipped it.

I had no idea who Allison Ellsworth was. But as I started listening, I realized there were some real nuggets in here.

What I took away from the episode was not actually how to turn my side hustle into something that I sell to Pepsi for $2.5 BILLION dollars.

What I got was better, three grounded lessons about doing business and being an entrepreneur.

Wether you are building something on the side or you are an all-in serial entreprenuer, these are for you.

1. Get the help you need

Allison and Codi talked about finding a business coach and how helpful that has been.

Personally, I’ve struggled to find someone as a mentor in the YouTube, content, writing, and online business space to mentor me.

What I have found is a therapist. Most of my business issues, I know what to do anyway.

Managing the stress of a 9-5, a new daughter, plus the side-hustle that I would like to grow, is where I need help.

Reach out if you are struggling. That’s my message.

2. Hustle culture is Bullshit

Codi recounts a lesson from one of her mentors who asked the question, “do you want to give up, or do you just need a nap?”

I absolutely hate people that say, “Sleep when you’re dead,” because I might as well be dead if I don’t sleep.

Now don’t confuse this with me saying don’t work hard.

When you find something that you like doing, you can work hard, feel tired, but not be burnt out to the point where you stare blankly at a wall when you get home, unable to focus on yourself or those around you.

Your body needs sleep.

When you don’t sleep, your physical and mental performance suffers, and the days just seem to drag on.

Get some rest.

What a perfect segue to this last lesson that I learned!

3. Take a break

Sometimes you just need a break.

Go get some sleep and come back to it the next day with a fresh mind.

The problem is recognizing when sleep and time away isn’t resetting the clock, then there might be something systemic at play. Some bigger issue or misalignment between what you were doing and your purpose in life.

It’s okay to take a step back and take some time away.

P.S. I decided to break apart what I was calling Content Radar in The Digital Pulse into its own section now called Perspective Shifts. You can subscribe or unsubscribe to each individually, but this gives me the ability to expand more on what I’m learning, reading, listening to and watching behind the scenes so I can share that knowledge with you.

Let me know what you think of the change!

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